Universities in Germany and Europe are undergoing dramatic changes as a result of the Bologna process. At the same time, private business schools in Germany are increasingly offering MBAs and other international programs. With so many choices, it is important to distinguish your school from the others in the marketplace. Communication Solution can help you identify the distinct and unique characteristics of your school from the national and international press perspective. We offer:

• Inside knowledge of the international and German business press
• Existing relationships with key journalists (both business and educational)
• Identification of trends and more importantly how to capitalize on them

Our services include:

• Writing and sending press releases/briefs to the specialized press
• Translation of press releases/briefs into targeted languages
• Contact with key journalists on a regular basis
• Press visits (organizing press trips with key personal and journalists)
• Organizing press events/round tables
• Press monitoring
• Organizing corporate meetings (e.g. to enlarge network)
• Organizing events (e.g. conferences, celebrations)
• Studies/Surveys (tailor-made market research, positioning studies etc)
• Media buying/planning (advise on investing in advertising supplements)
  

Here is a recent example of our work:

• Business Forecast 2007: Communication Solution organized a panel discussion for the University of Chicago Graduate School of Business on economic trends in 2007. Chicago GSB Dean Edward Snyder moderated the event and other speakers included European Central Bank Board member Lorenzo Bini Smaghi and Deutsche Bank CFO Anthony di Iorio. Communication Solution acquired Deutsche Bank as sponsor and was in charge of the event management as well as press activities. The event was attended by 150 decision makers and received excellent press coverage. For a foto gallery of the conference, please click here